Join Sean Adams for an in-depth discussion in this video Interviews, part of Foundations of Branding for Designers.
- I hate meeting with clients.…I've been doing this job for three decades…and I still get nervous before a meeting.…Nevertheless, I need to do it.…It's tempting to communicate only by email,…but that never works, never.…I need to sit in a room with someone, physically,…to hear what they are saying,…how they say it, and what their body language is saying.…We're hard-wired as humans for social interaction…and pretty good at understanding each other face to face.…Once I'm sitting down with a client, employees,…or customers, I can get to the questions.…
First, I make sure that he or she understand…that the discussion is confidential…and I'm not writing down who said what.…Nobody wants to be dragged into the CEO's office…because I leaked that Jane said,…"The marketing department is confused."…This is information gathering, not interrogation.…I keep my questions open-ended and neutral.…"Don't you hate your newsletter design?" is leading…and the person you're sitting with probably worked on it.…
"What do you think about the newsletter?" is better.…
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books
Skill Level Beginner
3. Strategy 101
6. Visual System
Next steps1m 48s
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