Join Ina Saltz for an in-depth discussion in this video Indicating hierarchy using color, part of Typography: Color Contrast and Scale.
Using color is a great way to indicate heirarchy in your designs.…Color indicates importance to the viewer by lifting or popping a…piece of text out, making it more prominant and easily seen.…As a designer, you can guide your reader or viewer by taking advantage of…the special properties of color, to enhance,…amplify and separate levels of important information.…In the text or headlines in your projects.…In this info graphic from ESPN, a selected list of sports related halls…of fame contains several levels of information…apart from the overall headline and subhead.…
The headlines written by ESPN are in cyan caps.…Then the names of the halls in purple.…Then their locations in black, regular weight, the dates…they were established, and the number of inductees.…Last, the words established and inductees are bold…face to separate them from the dates and numbers.…Here, we have a complex info graphic about…asteroids where color plays a pivotal role in helping…to group and separate four different aspects of asteroids…
- Creating tonal weight with type
- Selecting and using color
- Creating contrast with size
- Lifting type on complex backgrounds
- Adding drama with typographic scale