Join Sean Adams for an in-depth discussion in this video Icons, part of Foundations of Branding for Designers.
- Our lives are filled with all kinds of symbols.…We see simple to understand icons,…such as a cross or a plus sign and know what they mean.…We can understand more complex symbols,…such as the American flag communicating patriotism,…or an apple that might be a symbol…for knowledge or New York.…Icons are logos that rely on symbolism.…They work when we understand…what they mean and whom they belong to.…They are incredibly powerful,…and cross cultures and languages.…
But, there are so many icons today,…that it takes a long time for one to become successful.…An icon can be literal, such as…Greyhound bus line's running greyhound.…Others are abstract like the Nike swoosh.…Icons that have succeeded took years…of repeated exposure before they could stand on their own.…The Apple logo was connected…to the Apple name for two decades…before the icon was recognizable enough…to drop the word-mark.…
An icon is not an illustration.…It is a symbol that will need to reproduce in all media.…It should relate to the brand message.…The Chase Manhattan icon is based on a Chinese coin.…
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books
Skill Level Beginner
3. Strategy 101
6. Visual System
Next steps1m 48s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.