Join John McWade for an in-depth discussion in this video How to typeset a list of names: Part two, part of Before & After: Graphic Design Techniques.
Last time we got off to a good start by designing a low key museum worthy header …using Adobe Jenson Pro as our typeface. It's a tall, narrow card the elements are …centered and quiet, the headline is in panorama, meaning its letters are widely spaced. …And the caption beneath the art piece has two levels of dark light value, which …adds a touch of dimension. Now it's time to add the list of names.…
We have three goals. We want the list to look good. …To be clear and easy to read, and, to compliment the look we've established on …the card. Begin by setting a name and title just …how you'd type it. The typeface is, again, Adobe Jensen Pro. …So it ties to the top of the card. Set name comma title. …Now create some differentiation, first by making the name in bold.…
Little bit of weight contrast, then add value contrast and to do that, turn the …tile gray. This is about 70%, with this much …differentiation between name and title, we no longer need the comma. …And when we set the whole list this way, we have a handsome, pretty interesting …
This course was created and produced by the Before & After magazine team. We are honored to host this content in our library.
- How to design a logo fast
- Designing a business card
- Understanding the power of empty space
- Typesetting a list of names
- Working around a weak photo