Join John McWade for an in-depth discussion in this video How to design a logo fast, part of Before & After: Graphic Design Techniques.
Have you ever had to design a logo fast? Not one of those timeless soul bearing …logos for which you need a creative brief. …But something light. Maybe for your club or small surface or …just to brand an event. Thing is you needed fast, like by lunch. …Here's an idea. Set your words, making sure your most …important word is in the center and make it big. …Place your guides and align your words top and bottom to those guides but …enclose the words you've just made in a shape.…
Fill that shape and if its a medium value like we have here, go ahead and color …your main word a lighter color just to create contrast. …Embellish with some lines and just like that you have a nice logo. …Perfectly usable. Here's a variation. …Start by setting your words the same as before. …And make the same adjustments as before. This time, though, instead of enclosing …all the words in a shape, enclose only your primary word in a rectangle.…
Fill it, and embellish it with an outline. …Now, draw a circle around the remaining words. …
This course was created and produced by the Before & After magazine team. We are honored to host this content in our library.
- How to design a logo fast
- Designing a business card
- Understanding the power of empty space
- Typesetting a list of names
- Working around a weak photo