Join John McWade for an in-depth discussion in this video How to design a logo fast, part of Learning Graphic Design: Techniques.
Have you ever had to design a logo fast? Not one of those timeless soul bearing logos for which you need a creative brief. But something light. Maybe for your club or small surface or just to brand an event. Thing is you needed fast, like by lunch. Here's an idea. Set your words, making sure your most important word is in the center and make it big. Place your guides and align your words top and bottom to those guides but enclose the words you've just made in a shape.
Fill that shape and if its a medium value like we have here, go ahead and color your main word a lighter color just to create contrast. Embellish with some lines and just like that you have a nice logo. Perfectly usable. Here's a variation. Start by setting your words the same as before. And make the same adjustments as before. This time, though, instead of enclosing all the words in a shape, enclose only your primary word in a rectangle.
Fill it, and embellish it with an outline. Now, draw a circle around the remaining words. Send this circle to the back, fill it color, and embellish it with the same outline. And, there you go. You have a handsome logo that can serve as an emblem for your book club. A final example, you may need to badge an event. In this case, Hot Pink is having a 5K walk run to raise cancer awareness.
The problem is that their focal point, 5K, is very short. And so their shape ends up being a mere rectangle. Go ahead and draw that rectangle and fill it, then take a queue from the angles of that K and give it a little skew. And just like that you have a handsome badge simply. So to review, your words in closing shape make an attractive logo quickly and easily.
This course was created and produced by the Before & After magazine team. We are honored to host this content in our library.
- How to design a logo fast
- Designing a business card
- Understanding the power of empty space
- Typesetting a list of names
- Working around a weak photo