From the course: Learning Graphic Design History
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German posters
- By the turn of the twentieth century, young artists began looking beyond the complex forms of Victorian design, Art Nouveau, and Arts and Crafts. The ideas in the air at the start of a brand new century were about new and fresh approaches. For these young artists the world of medieval poetry and complex patterns had no place in this brave new world. Lucian Bernhard was fifteen years old when he attended an exhibition in Munich of work that moved away from the drab tones and clutter of Victorian era. He was, as he said, "walking drunk "with color through the exhibition." He went home and painted every wall and all the furniture in his room with these new bright and vibrant colors. His father kicked him out of the house but he made the giant leap into realizing that design could be minimal and clear. Bernhard's poster for Priester Matches is a perfect example. His original solution had dancing girls, a cigar, table, and a tablecloth, but one by one, he took each item away, determined…
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