Join Sean Adams for an in-depth discussion in this video File hand-off, part of Branding for Designers.
- You've finalized the brand message, identity system, standards manual, and vision book. Now, it's time to pass everything over to the client. I typically suggest that I design everything for the first year to work out any kinks and make sure it stays on track. But, that isn't always possible. In those instances, the baby is turned over to its new parents. Creating and organizing all the files is a critical process. Someone else who knows nothing about the project may need to work with the identity system elements.
The files must be as clear as possible and, hopefully, protected from tampering. First, every logo should be set up on its own page. All fonts and rules should be outlined. The logo should be grouped as a whole. Each color version has been saved and named specifically as logo CMYK, logo RGB, logo black, and logo white. The color palette is the same.
Place the entire palette on one page. Eliminate any extra colors from the swatch palette and save the versions you've converted as color palette PMS, color palette CMYK, and color palette RGB. It's not legal to turn over a font that you've purchased for yourself to the client. They will need to buy that typeface themselves. I add a folder for typefaces and put a document in there that lists the fonts and where to purchase it. Any imagery that exists should be placed in a folder, again, as CMYK and RGB versions.
Once all of the elements have been saved and named, I make a directory of the files as a pdf. Put all of this in one folder, client identity system, and turn it over to the new owner. If you've marked everything clearly and made sure the files matched their names, another user should be able to find the correct file for whatever project he or she is doing. Now, here is the hardest part of the whole job, you've created an amazing solution with time, hard work, and energy.
But, you are now sending it out into the world on its own. It isn't yours anymore. Like a teenager leaving home for the first time, you can only hope you've provided the best information and guidelines and it will succeed.
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books