So, I'm in the checkout line, and I see a technique that will be familiar to most …of you. And that's the extreme cropping on the …narrow banner on the top of this beverage cooler. …What I want to point out is how much visual information can be conveyed with …super tight cropping. Pay attention to the huge Coca-Cola bottle. …Instead of shrinking it to fit that space, they've left the bottle huge and …just cropped in on the most important part, which is the name.…
What's interesting though, in that doing that, you can see the shape of the …bottle, the water drops on the bottle, the ribbing of the bottle, the beverage …inside the bottle, you can see the surface of the bottle, everything you …need to know to convey that coke bottle. Although, you're seeing only a tiny …fraction of it. The most obvious place for this technique …is on a web banner. When you're designing a web banner, it …might help to think of it not as a sign board with discrete edges, that you have …to paint within. But rather as a window to a larger world.…
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- How to design a logo fast
- Designing a business card
- Understanding the power of empty space
- Typesetting a list of names
- Working around a weak photo