Join Sean Adams for an in-depth discussion in this video European avant-garde, part of Learning Graphic Design History.
We like to think we live in a time…of radical and unprecedented change.…And in many ways, we do.…However, the early 20th century was a chaotic combination…of new inventions, technologies, and the shift…from an agrarian lifestyle to an urban culture.…Like today, there were some people intent…on holding on to the old traditions,…and other people that didn't think…the changes were fast enough.…In 1909 in Italy, Filippo Marinetti…formed a group of designers called the Futurists.…
These people wanted the changes,…and wanted them to happen quickly.…They rejected the traditional approach…to art and design entirely.…They wanted to celebrate the components of the new…industrial society: speed, machines, war, and revolution.…The work used typography, energetic forms,…and chaotic composition to communicate…their idea of the new world.…Marinetti wasn't interested in…working within the confines of society.…
He wanted radical and violent change.…He shocked people by demanding,…"We will destroy museums," referring to them…as graveyards littering Italy.…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Designing a Typographic Bauhaus Book Coverwith Nigel French33m 31s Intermediate
Where next?2m 19s
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