Join John McWade for an in-depth discussion in this video Do you really need a logo?, part of Before & After: Graphic Design Techniques.
Cathy Thomas is a babysitter for pets. Her business is as small as a business …can be. Just her, pet-sitting for family, for …friends, for customers. A friend designed a logo for her and …writes, I'm an amateur logo designer. And I've recently designed a logo for a …local pet-sitting business. This is one of my first logos, so even …general logo design tips would be nice. Let's have a look and see what we can see.…
The logo is a dog and a cat in profile silhouette. …One red, the other green, filled with gradient fills. …And right off the bat, I'd say that you don't want to use a gradient as a …permanent part of a logo. It'll give you color problems, contrast …problems, reproduction problems. You'll have a more versatile image if you …use flat colors instead of gradients. You can add a gradient for a special occasion. …The upside down cat is hard to read, although we do have kind of a yin yang …thing going on here. And overall, the logo looks a little like Quizo's.…
The dog and the cat alone have pretty strong silhouettes, which in high …
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