Join Ina Saltz for an in-depth discussion in this video Display typography: Selecting and using color, part of Typography: Color Contrast and Scale.
Using color is a great way to punch up your typography.…Color has all kinds of power.…Color can be used to create contrast with a background and it can…be used to separate or link elements…together; color packs an emotional wallop too.…There is a reason why stop signs are red and why we find…blues soothing, why we think of pinks as feminine and forest green as masculine.…Even though these are generalizations and stereotypes, it's true that…as human beings, we have an emotional response to colors.…
So as a designer, you need to be aware of these color based reactions.…Here's a subtle, but very effective use, of color.…The designer allowed the drama of the…artwork to take center stage on this poster.…But there was also a great deal of text that needed to be included.…The opening reception information is highlighted in…a pale yellow, which lifts it from…the surrounding text, and ties the color to the yellow tonalities of the artwork.…Here's a bold example of color being used to…differentiate between tightly packed cover lines alternating white and yellow.…
- Creating tonal weight with type
- Selecting and using color
- Creating contrast with size
- Lifting type on complex backgrounds
- Adding drama with typographic scale