Join Sean Adams for an in-depth discussion in this video Digital revolution, part of Learning Graphic Design History.
- In 1984, Apple released the Macintosh.…I was in college and Lou Danziger,…one of my teachers, asked my to take it out…of the box and see if we could use it.…As it turns out, it could make typography.…Since nobody was there to teach me the right way,…I learned to use the mouse upside down.…When the Mac was released, shock waves…ran through the entire profession.…Some designers refuse to touch it.…A famous designer said he couldn't stand the smell of it.…But the Mac would revolutionize the entire industry.…
The initial options were primitive:…Helvetica or Times Roman,…bitmapped images, and slow processing.…As technology improved, the design…solutions became more refined.…Typically, when a new medium is introduced,…it will try to emulate a previous form.…Early photography tried to look painterly.…Now, designers try to find language…unique to the digital environment.…Early work took the language of the…medium the Bitmap and exaggerated it.…
Images were pixelated or degenerated.…Digital errors in typography were highlighted.…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Designing a Typographic Bauhaus Book Coverwith Nigel French33m 31s Intermediate
Where next?2m 19s
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