Join Sean Adams for an in-depth discussion in this video De Stijl, part of Learning Graphic Design History.
- The futurists and constructivists…wanted to destroy the old world,…and create a new one based on…the machine, industry and socialism.…The leaders of De Stijl or "the style" in Dutch…also rejected the traditions they believed…caused World War I,…but unlike the futurists and constructivists…they wanted to rebuild the world…with an approach that merged math and harmony.…In 1917 a group of artists, architects and designers…came together in the Netherlands to create the movement.…
Its leader, Theo van Doesburg wrote,…"The old is connected with the individual,…"the new is connected with the universal."…An individual with personal expression…might use images and forms that were specific…to one political regime, however an individual designer…could not own reductive abstract geometry…based on mathematical proportions,…these are universal forms.…They could not be related to the Soviets,…the Germans, British or any nation.…
As I mentioned before, design is a…product of its time and place.…In this instance, the rational minimalism…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Designing a Typographic Bauhaus Book Coverwith Nigel French33m 27s Intermediate
Where next?2m 19s
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