Join Sean Adams for an in-depth discussion in this video Creating an icon, part of Foundations of Branding for Designers.
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Overuse is one of the biggest issues…with icons as logos.…Since businesses tend to emulate…other businesses that succeed,…we've seen a repetition of strategy and mission.…From a corner bistro, to a Fortune 500 corporation,…everyone wants to communicate growth,…global thinking, innovation, community and quality.…The world is filled with thousands of meaningless icons…that convey these ideas.…This has led to logos that are…indistinguishable from the next.…
Too many merging circles.…I found that the audience responds better…to an icon that is a representation of a symbol…or connected to the brand message.…When I start designing an icon,…I start with words.…I take the defining attributes…that my client and I have determined for the brand,…and write them down.…Now, I brainstorm concepts that might serve…as a symbol of each word.…What symbolizes creativity?…Is it a nest or a key?…Is a compass a good symbol for innovation?…I go down my list and assign symbols to each word.…
Now I explore different ways…to express these symbols visually.…
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books
Skill Level Beginner
3. Strategy 101
6. Visual System
Next steps1m 48s
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