Join Sean Adams for an in-depth discussion in this video Combining, part of Foundations of Branding for Designers.
- By now I've completed a study…of wordmarks, monograms, and icons.…I've narrowed my selections down on each one.…Now it's time to combine them and deterimine…what the complete logo will be.…Of course, I still have my defining attributes…taped to my wall…so I can refer to them and make sure…I'm not riding off the rails.…Most designers simply take an icon…and stick it next to a word mark.…That's half the job.…The goal is to have a unified logo…that feels harmonious and connected.…
This is a confluence of factors:…shape, scale, and position,…and it takes some exploring to reach the best solution.…Start by using the same 11 by 17 format.…Now take your three or four icon choices…and place them on the page.…Add your favorite word marks and monogram choices.…Now it's time to mix and match.…I know it doesn't sound particularly analytical…but you're slowly funneling your options…down to a tighter selection.…
I combine each wordmark with each icon.…Next, combine each monogram with each icon,…and finally, combine each wordmark with the monograms.…
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books
Skill Level Beginner
3. Strategy 101
6. Visual System
Next steps1m 48s
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