Join Sean Adams for an in-depth discussion in this video Branding 1950 to today, part of Foundations of Branding for Designers.
- After 1950, television became…the dominant advertising tool.…This forced companies to focus less on the written…or spoken word for radio and more on a visual medium.…Images became king.…With the introduction of the internet…and now mobile communication,…imagery is the primary way we communicate as a culture.…Companies quickly understood the…importance of a unified visual message.…The brand message was critical…to differentiate from the competition.…
That message had to be consistent…every time the audience interacted with it.…The rise of advertising also made…the core brand message important.…Campaign ideas could change to maintain interest,…but the brand center, or brand DNA, had to stay the same.…Volkswagen's campaign during the 1960s is a great example.…The brand message tells the audience…that Volkswagen is alternative,…and made for people who value independence, not status.…
The ads change copy and imagery,…but never change the main story.…In the 1990s, as the internet's use expanded,…many brands ventured into websites…
- The history of branding (pre- and post-1950)
- The elements of branding
- Conducting research
- Solving problems and presenting solutions
- Creating logos and identity systems
- Building a visual system with color, typography, and more
- Communicating branding with manuals and vision books
Skill Level Beginner
3. Strategy 101
6. Visual System
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