Join Sean Adams for an in-depth discussion in this video Art Nouveau, part of Foundations of Graphic Design History.
- In the late 1800s, society was bombarded…with products and inventions that…celebrated the machine made.…In theory, factories were making items…that made everyone's life better.…Every family on the block could now own…a well made and identical tea pot.…Class distinctions would disappear,…and a unified society would emerge.…The reality was crowded slums, a massive…increase in urban pollution, bad quality products,…child labor, and the slow removal of all things hand made.…
Art Nouveau, or The New Art, was a style that sought…to counter this, with solutions based on…nature, and an idealized agricultural medieval life.…Art Nouveau forms are typically fluid and flat,…like Toulouse-Lautrec, the Japanese woodblock…also influenced Art Nouveau artists and designers.…In this case, impacting the use of space, while plant life…and the natural world, influenced the shapes.…Art Nouveau was more than a passing…fanciful style in graphic design.…
The ideas of a return to natural forms also influenced…architects, product designers, and furniture makers.…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Type Project: Bauhaus Book Coverwith Nigel French33m 31s Intermediate
Where next?2m 19s
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