Join Sean Adams for an in-depth discussion in this video American wood-type posters, part of Foundations of Graphic Design History.
- Design and technology are always…intricately woven together.…New printing techniques and tools…changed the way designers work,…and this leads to new styles and solutions.…Take the Macintosh, for example.…The introduction of this tool in the 1980s…not only changed how designers worked,…but impacted the look of the things we designed.…Now, this gets a little technical, so bear with me.…For centuries, books and illuminated manuscripts…were hand-drawn, typically by monks or scribes.…
If you wanted multiple copies, that monk needed…to hand draw each one individually.…This took a long time and was very labor-intensive.…In 1450, Johannes Gutenberg invented…the movable type printing press.…This process began with individual letters…molded from metal into slugs.…They were combined to create paragraphs.…Ink was applied to the metal type,…and paper was pressed onto the surface.…
This process allowed for multiple copies…to be made from the same metal type.…When the copies were completed,…the type was taken apart and recombined…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Type Project: Bauhaus Book Coverwith Nigel French33m 31s Intermediate
Where next?2m 19s
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