Join Sean Adams for an in-depth discussion in this video The American magazine, part of Foundations of Graphic Design History.
- It's nice to think that design is driven…by aesthetics and good values.…In many ways, it is.…But in the United States,…it is intimately connected to commerce.…Design is the oil in the machine of capitalism.…The 1920s were a boom time in the United States.…Advertising increased dramatically…as the need to sell products grew.…Magazines, at their most basic,…are features surrounded by ads.…They existed then as they do today,…not to tell a story, but to sell advertising.…
This boom in advertising created a period of innovation…and new ideas in magazine design.…In the 1930s, even as the country fell into the Depression,…magazines were the dominant form of communication.…Radio existed, but the magazine advertising…was the best way to promote visually.…Art directors gained power and more control…over the photography and layout choices.…Ideas from the European avant-garde and the Bauhaus…began filtering into the design…with a wave of immigration from Germany.…
Joseph Binder's 1937 cover for Fortune Magazine…utilizes the geometry of the Bauhaus,…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Type Project: Bauhaus Book Coverwith Nigel French33m 31s Intermediate
Where next?2m 19s
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