Join Sean Adams for an in-depth discussion in this video American corporate identity, part of Foundations of Graphic Design History.
- Throughout the 1950s and 1960s the American corporation…was viewed as leading the way toward…a great big beautiful tomorrow.…Corporations embodied the values of the 1950s: conformity,…order, hierarchical power structures, and security.…Employees expected to work at the…same corporation for their entire career.…With hard work they would climb the…corporate ladder from the mail room to CEO,…slowly providing a better life for their family.…
Before the 1950s, corporate identity…was a rather casual affair.…Divisions often created their own version of logo…and were autonomous in their design choices.…A group of ten executives might have…ten distinctly different letterhead designs.…As corporations grew and expanded,…the lack of visual consistency became a problem.…Creating a cohesive identity program…solved multiple problems.…Functionally, for example, an entire company now…used one business card or letterhead design.…
This allowed for centralized purchasing…of printing and reducing costs.…In marketing, one logo and visual style maintained…
Beginning in the Victorian age, Sean explores the need for design in Industrial age advertising, the use of graphic design as propaganda during the two world wars, and the rise of the massively influential Bauhaus school. He sheds light on the development of poster, film-title, magazine, and album-cover design; the changing relationship between design and typography; and graphic design's role in various art movements, ranging from Art Nouveau to new wave. Get started with Foundations of Graphic Design History and discover the power of imagery.
- Why study graphic design history?
- Art Nouveau
- The Arts and Crafts movement
- The Soviet Revolution
- European avante-garde
- New Typography
- The great age of posters
- American modernism
- Post-war optimism
- The rise of the corporate identity
- Exploring the fused metaphor and the "big idea"
- Reviewing Swiss typography
- The West Coast shift
Skill Level Beginner
Foundations of Layout and Compositionwith Sean Adams1h 35m Beginner
Type Project: Bauhaus Book Coverwith Nigel French33m 31s Intermediate
Where next?2m 19s
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