From the course: Developing Ideas and Advertising Concepts
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The strength of iteration
From the course: Developing Ideas and Advertising Concepts
The strength of iteration
Before moving on to more refined versions of our concepts, we need to take a good look at our rough sketches. With the rough sketches laid out before us, we can identify which versions are working best and make decisions about what direction to proceed. As we're deciding which rough sketch or sketches best communicate our concept, we'll need to think about the possible ways our message is going to be delivered. Whether we're contemplating print, broadcast, social, guerrilla, or any other media to promote our ideas, we'll need to have a sense of how those visual frameworks can impact our concept. We've rough sketched two leading concepts for a mini solar panel project. Both ideas have been drawn a number of different ways, showing the scenes from various perspectives, and some with slight scene variations. Developing these sketches is a great way to do a visual comparison of our ideas. And the sketches become a great resource to communicate our ideas with our colleagues and…
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