Before moving on to more refined versions of our concepts,…we need to take a good look at our rough sketches.…With the rough sketches laid out before us, we can identify which…versions are working best and make decisions about what direction to proceed.…As we're deciding which rough sketch…or sketches best communicate our concept, we'll…need to think about the possible ways our message is going to be delivered.…Whether we're contemplating print, broadcast, social, guerrilla,…or any other media to promote our ideas,…we'll need to have a sense of how those visual frameworks can impact our concept.…
We've rough sketched two leading concepts for a mini solar panel project.…Both ideas have been drawn a number of different ways,…showing the scenes from various perspectives, and some with slight…scene variations.…Developing these sketches is a great way to do a visual comparison of our ideas.…And the sketches become a great resource to…communicate our ideas with our colleagues and collaborators.…Looking at our roughs, there's a few concepts that are worth noting here.…
Author
Released
8/16/2013- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 8s
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What is concepting?2m 4s
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1. The Client
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Working with clients4m 14s
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2. Challenges Around Every Corner
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Doing your research2m 22s
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3. Establishing Core Values and Seed Phrases
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Determining core values3m 43s
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4. The Free-Association Process: Finding the Raw Ingredients
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Starting with seed phrases2m 55s
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5. A Concept is Born!
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Honing your ideas4m 20s
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6. One Great Concept Deserves Another
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The rough concept retrospect2m 12s
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7. The Rough Sketch
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Defining the rough sketch4m 34s
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Visually defining your ideas2m 56s
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The strength of iteration2m 17s
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8. 180-Degree Thinking: Does Your Concept Have an Evil Twin?
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What is 180-degree thinking?2m 46s
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Demonstrating the approach2m 29s
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9. The Revised Sketch: How to Make Your Great Concept Even Better
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Defining the revised sketch3m 25s
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Demonstrating the approach3m 46s
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10. The Refined Sketch: Tweak, Tweak, Tweak
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Defining the refined sketch2m 23s
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11. The Final Selection: And the Winner Is...
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Video: The strength of iteration