Up to this point we've accumulated a pretty good…stash of rough concepts for our solar panel project.…Inevitably we'll have to pair those ideas down to one or…two final solutions that we believe are going to be the most intriguing.…Yet, versatile enough to adapt to a range of media choices.…To make those selections we're going to…review our inventory and assess its potential.…Now,…depending on what type of deadline and budget we're dealing with.…There might be times when we really need to run with one concept.…
Fortunately, we have the luxury of a little time here.…So, we're going to select two from our inventory.…And move those to the next stage of development.…The selection process is largely about personal preference.…And if we've done this right.…Meaning, we thoroughly researched the client.…We've fleshed out numerous concepts.…Then the choice should be relatively easy.…So, now the questions are, are these concepts truly interesting?…And, can we make them work in a number of different formats such as print?…
Author
Released
8/16/2013- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch
Skill Level Intermediate
Duration
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Introduction
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Welcome1m 8s
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What is concepting?2m 4s
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1. The Client
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Working with clients4m 14s
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2. Challenges Around Every Corner
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Doing your research2m 22s
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3. Establishing Core Values and Seed Phrases
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Determining core values3m 43s
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4. The Free-Association Process: Finding the Raw Ingredients
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Starting with seed phrases2m 55s
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5. A Concept is Born!
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Honing your ideas4m 20s
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6. One Great Concept Deserves Another
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The rough concept retrospect2m 12s
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7. The Rough Sketch
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Defining the rough sketch4m 34s
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Visually defining your ideas2m 56s
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The strength of iteration2m 17s
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8. 180-Degree Thinking: Does Your Concept Have an Evil Twin?
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What is 180-degree thinking?2m 46s
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Demonstrating the approach2m 29s
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9. The Revised Sketch: How to Make Your Great Concept Even Better
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Defining the revised sketch3m 25s
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Demonstrating the approach3m 46s
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10. The Refined Sketch: Tweak, Tweak, Tweak
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Defining the refined sketch2m 23s
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11. The Final Selection: And the Winner Is...
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Video: The rough concept retrospect