Join Petrula Vrontikis for an in-depth discussion in this video Working "on spec", part of Running a Design Business: Freelancing.
Work on spec is common practice for architectural firms and…advertising agencies.…Speculative presentations or pitches are when a number of agencies compete by…producing work for free or next to nothing without any promises for a return on time invested.…Designs are created without any meaningful context or collaboration with the client.…The shoot from the hip model is very risky.…What the chosen agency wins is a long- term contract lasting from two to four years.…
So the risk to do speculative work can be worthwhile because the return…sustains the agency over a long period of time.…But spec work is death to a small design practice, as our work is project-based…versus account-based.…The reward isn't a long-term contract but just a website or a brochure or a logo.…It's not enough pay off for the effort it takes.…Before starting my own business, I worked for two other design firms.…The first one did spec work and the second one just said no. I've adopted the…'just say no' model because I was able to observe how doing spec work cost the…
- What is a freelancer?
- Tracking expenses
- Paying taxes
- Understanding business licenses
- Creating contracts and invoices
- Preparing, transferring, and storing files
- Tracking billing and payments
- Managing your work-life balance
Skill Level Beginner
Running a Design Business: Designer-Client Agreementswith Terry Lee Stone1h 10m Appropriate for all
Running a Design Business: Starting Smallwith Petrula Vrontikis1h 33m Appropriate for all
1. What Is a Freelancer?
3. Agreements and Contracts
4. Professional Practice
5. Organization and Getting Paid
Creating past-due notices2m 47s
6. Long-Term Success Strategies
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