From the course: The Value of Professional Graphic Design

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Why would professional graphic design help my business?

Why would professional graphic design help my business?

From the course: The Value of Professional Graphic Design

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Why would professional graphic design help my business?

- For decades, graphic designers have tried to apply clear metrics to measure design's contribution to a clients bottom line. And for decades this has been hard to prove. A good graphic designer will work with the client to establish a voice and brand message. The design solutions will reinforce the value of a product or service. The successful outcome is often a combination of these working together. That being said, there is absolutely no doubt that graphic design impacts the bottom line. Every major corporation is aware of design's power to attract the right audience and keep them loyal. Consider brands such as Nike, Target and McDonald's, without the strong graphic presence, each of these brands loses their identity and attraction to the audience. You may think I'm not a giant brand like Nike so it's not as important, but the rules of marketing and branding apply whether you are a small business run out of the kitchen or billion dollar corporation. Kit Hinrichs designed a solution…

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