From the course: The Value of Professional Graphic Design
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Why should I hire a graphic designer?
From the course: The Value of Professional Graphic Design
Why should I hire a graphic designer?
- Just because you can do something doesn't mean you should. You may be able to move things around on the computer and create the ad, logo, or website, but it's best to collaborate with a trained professional. I realize this is a hard pill to swallow when it seems so easy to do it yourself or turn to a cheap online solution for your logo or website. But this is your business. What it says and how it communicates its brand message will determine if it survives or fails. I'll use the analogy of a car mechanic. I prefer to take it to a professional car service center even though I may pay more. Obviously, I can find someone inexpensive working out of his or her garage to fix my car if it breaks. The person working out of the garage may do a good job, but I'll trust the people trained to fix the brakes. Working with a graphic designer will help you create a clear brand voice. This is critical. Your brand is your business. Consider Coca-Cola without the logo, color red, or bottle shape…
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