Learn how to explain your pricing and maintain a relationship.
- Now you know what your responsibility is.…But what is not your responsibility?…This can be fluid based on the agreement,…scope of work, and project.…But there are basic constants that rarely change.…One truth that I follow on top of all the others,…and this works in all aspects of life,…is that you are not responsible…for the state of someone's feelings.…You cannot control if someone is angry,…happy, sad, or hurt.…You can only do your best work and treat others well.…
How they respond is their issue, not yours.…Now the others.…Your role as a designer is not to…ignore the client's concepts or input,…write and proof the copy,…do the illustrations or take the photos,…print the project,…code the website,…accept and approve final delivery.…First, never ignore the client's input.…He or she will always know their business better than you.…
It's your job to hear what they are saying and ask why.…It is not to do exactly what they ask.…You are not a pair of hands.…If the client says, "Please change the typeface,"…you need to know why.…
Sean Adams champions design internationally on behalf of his work with AIGA. Here he breaks down the walls between designers and clients so they can have a more collaborative and successful experience. There are whys and hows, dos and don'ts, and simple strategies for finding good partnerships, cooperating on designs, and negotiating fees, from both sides of the table. Plus, learn ways to gauge the return on investment and provide proof the design is working.
- Why hire a graphic designer?
- How do you find a graphic designer?
- How much do graphic design projects cost?
- How much should graphic designers charge?
- What are a graphic designer's responsibilities?
- How can a graphic designer prove a design is successful?