From the course: Running a Design Business: Grow Your Business

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What makes a "good" culture?

What makes a "good" culture?

From the course: Running a Design Business: Grow Your Business

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What makes a "good" culture?

- Your culture consists of not only people, but also the work you choose to do, the policies that guide your day to day, the way you choose to deal with the ups and downs that will invariably happen, and all things that come with that. Think about it as something other than a trendy word or the physical output you see, such as a fancy, cool office, or a sea of sweet kicks and skinny jeans. I want you to think of culture as an ever-present reality. Think of it as the expression of the conscious, sometimes unconscious values a company stakes itself on. Think of a company that you would say has a very defined culture, regardless if you think it's good or bad. Chances are you have an idea of what that company's culture is because you can see it in the people who work there, the clients they work with, and the work they output. If you really take a closer look, however, you'll find that it's much more than that. This company hires people who implicitly believe and abide by the values the…

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