What is 180-degree thinking?


show more What is 180-degree thinking? provides you with in-depth training on Design. Taught by Craig Smallish as part of the Developing Ideas and Design Concepts show less
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What is 180-degree thinking?

180 degree thinking is a creative strategy that can be used at any time during the concept development. When we use 180 degree thinking, it's a bit like consulting the devil's advocate with your ideas. The process is relatively simple in that, we can take all or part of an idea and flip it over entirely and examine what the reverse or negative image of our concept might be. For instance, if we're working on some type of concept that was based in a gritty urban setting.

We might turn that idea in the opposite direction and change that venue into a pleasant rural environment. Sometimes the results can turn out a little peculiar, reaffirming that our original approach is headed in the right direction. But, there will be many times where this process can deliver a unique take on an idea. Occasionally, giving us a better version of the original concept. Worn out cliches can sometimes find a refreshing new life when we twist them 180 degrees.

For instances, if we take the cliche phrase, emotional r...

What is 180-degree thinking?
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What is 180-degree thinking? provides you with in-depth training on Design. Taught by Craig Smallish as part of the Developing Ideas and Design Concepts

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