Learn how to promote your design business. Discover the various ways to use self-promotion, both analog and digital, to stand out in today's competitive marketplace.
- I'm Sean Adams, and I'd like to welcome you to this course all about self-promotion for designers. The design marketplace today is at its most robust time in history. Businesses understand the power of design, and there are more designers than ever. This is great for the profession, and makes self-promotion a critical skill in a competitive arena. I've been called many things over the last three decades in graphic design, a media hog, publicity hound, and other things, not to be mentioned here.
The people doing the name calling tend to be those designers who followed a 19th century idea of the struggling artist, toiling away in poverty, living in a dark attic in Paris. The work was so good that self-promotion was a dirty word, and unnecessary. This idea works well in a tragic opera, but has no basis in reality. In order to succeed in design today, you must have a clear and recognizable brand, understand how to communicate it visually, and use every form of media to promote your business.
We'll learn how to define that brand, disseminate it in print, online with social media, and in person. We'll examine what works and what doesn't, and how to employ your talents to their best advantage. And we'll dig into the details. What is the best way to maintain a library of image assets. How to write a bio. What works on a website and drives a viewer away. We'll define what social media works for what situation. And how to spread a story with power.
There's a small group of designers that seems to be the ones that are always in the news, have frequent magazine articles and books, and speak at the conferences. These are the designers who understand the way self-promotion works and how to use it efficiently. I know many designers who are the most incredible talents, but you will never hear of them, because they finish a project, file it away, and we never see it again. So rather than following the path of the tortured and unknown artist in a dark loft, let the world know who you are, what you do, and what makes you unique and amazing.
In this course, Sean takes you through the steps of determining what your design identity is and developing the essential pieces every promotional system needs. He takes a deep dive into some of the more complex and critical components, such as developing an effective and elegant website, and also touches on topics one might not think of—such as writing an effective bio and working with colleges to give back and brand build. Learn how to let the world know who you are and what you do. Start promoting your design career now.
- Compiling brand assets: your CV, images, and project descriptions
- Creating a website to showcase you and your portfolio
- Creating business cards
- Sending thank-yous
- Managing your social media presence
- Joining AIGA and other design organizations
- Participating in events and conferences