Learn to communicate and develop an idea through brainstorming and sketching.
- Hi, I'm Craig Smallish. Being involved in the creative industry as an art director, illustrator, and educator has enabled me to develop useful strategies for building original concepts. Dwindling time and budgets make it vital to have a concept development process that works effectively. So that every assignment stands a far better chance of being successful. In this course, we'll target key strategies that creatives can use to develop their best work. From storytelling scenarios to viewing online resources with a new perspective, to spinning your concept 180 degrees.
These unique resources can speed your process and improve the concepts you develop. The strategies I'll demonstrate in these lessons will help you push your creativity to a new level. So the next time you're experiencing a creative block, or when the pressure of a deadline or a tight budget is cramping your creativity, you'll be ready, armed with methods to help you develop and design your very best ideas. Let's get started.
Author
Released
8/16/2013- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 8s
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What is concepting?2m 4s
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1. The Client
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Working with clients4m 14s
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2. Challenges Around Every Corner
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Doing your research2m 22s
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3. Establishing Core Values and Seed Phrases
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Determining core values3m 43s
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4. The Free-Association Process: Finding the Raw Ingredients
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Starting with seed phrases2m 55s
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5. A Concept is Born!
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Honing your ideas4m 20s
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6. One Great Concept Deserves Another
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The rough concept retrospect2m 12s
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7. The Rough Sketch
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Defining the rough sketch4m 34s
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Visually defining your ideas2m 56s
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The strength of iteration2m 17s
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8. 180-Degree Thinking: Does Your Concept Have an Evil Twin?
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What is 180-degree thinking?2m 46s
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Demonstrating the approach2m 29s
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9. The Revised Sketch: How to Make Your Great Concept Even Better
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Defining the revised sketch3m 25s
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Demonstrating the approach3m 46s
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10. The Refined Sketch: Tweak, Tweak, Tweak
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Defining the refined sketch2m 23s
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11. The Final Selection: And the Winner Is...
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Video: Welcome