From the course: Running a Design Business: Presentation Skills

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Using research

Using research

From the course: Running a Design Business: Presentation Skills

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Using research

You can facilitate a better understanding of your work by presenting comparative data. You gain credibility with your audience by showing them how others have solved the same problem. Show data about the challenge and set up metrics that support your solution. When you're using charts and graphs, explain the function of the chart. And tell them what you want them to notice in particular. After the point is made, cover it up or go to a blank slide. Referencing something that's currently in the news challenges us to think about it in a different way. It shows the relationship your content has with the world. It signals to your audience that you keep up with news and events, and that you incorporate that understanding into your work. Simplify complex charts and graphs, and take time to redraw chart material. It's distracting and frustrating when text is too small to read. On the chart, always cite the source for the data. In order to justify your concepts and proposals, you'll need to…

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