Using the free-association process


show more Using the free-association process provides you with in-depth training on Design. Taught by Craig Smallish as part of the Developing Ideas and Design Concepts show less
please wait ...

Using the free-association process

Having already cranked out some strong concept foundations and several good core values, we're going to keep the gears turning. Our goal remains to come up with as many different ideas as we can. Our next concept strategy free-association is actually a Sigmund Freud retrofit that's geared for the creative industry. Where Freud, the father of modern psychology used this process as a tool for psycho-analysis. We'll be using it as a resource to uncover additional concept ideas.

Free association is a relatively simple process and it works through building lists of related things. Phrases, images, whatever comes to mind through spontaneous thought. We'll begin by using our core values as a springboard. From there, we'll jot down the very next thing that comes to mind and followed by the next and so on. The aim is for spontaneity to lead us into uncharted territory revealing concepts that we may not have considered.

It's important to keep the flow spontaneous without too much premedit...

Using the free-association process
Video duration: 3m 39s 1h 39m Appropriate for all

Viewers:

Using the free-association process provides you with in-depth training on Design. Taught by Craig Smallish as part of the Developing Ideas and Design Concepts

Subject:
Design
Author:
please wait ...