From the course: Developing Ideas and Advertising Concepts
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Starting with seed phrases
From the course: Developing Ideas and Advertising Concepts
Starting with seed phrases
We're on the conception fast track for our Kinetico solar panel project. We've already got some ideas brewing and a number of good core values in hand. But let's see if we can't come up with more ideas by using the free-association process we just explored. We can use the solar panel core values that we came up with earlier to jump start this free-association process. Although, we would typically send a majority of our core values through the free association mill. We'll keep this a little more brief and target a few select areas that I think might be prime. The first core value that I thought interesting was from that story telling senareo about a stressed out executive stranded on a dessert island. He's feeling like he's finally free from the rat race. That's easy enough. So, let's start with the core value stranded on a desert island paradise. So, what comes to mind next? Lost at sea, SOS sign, spelled out in rocks, you get the idea. Normally, we'd run the list quite a bit longer…
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