We're on the conception fast track for our Kinetico solar panel project.…We've already got some ideas brewing and a number of good core values in hand.…But let's see if we can't come up with…more ideas by using the free-association process we just explored.…We can use the solar panel core values that we…came up with earlier to jump start this free-association process.…Although, we would typically send a majority of…our core values through the free association mill.…We'll keep this a little more brief and target…a few select areas that I think might be prime.…
The first core value that I thought interesting was from that story…telling senareo about a stressed out executive stranded on a dessert island.…He's feeling like he's finally free from the rat race.…That's easy enough.…So,…let's start with the core value stranded on a desert island paradise.…So, what comes to mind next?…Lost at sea, SOS sign, spelled out in rocks, you get the idea.…Normally, we'd run the list quite a bit longer…but the important thing is to keep the flow spontaneous.…
Author
Released
8/16/2013- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch
Skill Level Intermediate
Duration
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Introduction
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Welcome1m 8s
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What is concepting?2m 4s
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1. The Client
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Working with clients4m 14s
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2. Challenges Around Every Corner
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Doing your research2m 22s
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3. Establishing Core Values and Seed Phrases
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Determining core values3m 43s
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4. The Free-Association Process: Finding the Raw Ingredients
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Starting with seed phrases2m 55s
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5. A Concept is Born!
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Honing your ideas4m 20s
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6. One Great Concept Deserves Another
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The rough concept retrospect2m 12s
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7. The Rough Sketch
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Defining the rough sketch4m 34s
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Visually defining your ideas2m 56s
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The strength of iteration2m 17s
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8. 180-Degree Thinking: Does Your Concept Have an Evil Twin?
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What is 180-degree thinking?2m 46s
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Demonstrating the approach2m 29s
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9. The Revised Sketch: How to Make Your Great Concept Even Better
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Defining the revised sketch3m 25s
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Demonstrating the approach3m 46s
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10. The Refined Sketch: Tweak, Tweak, Tweak
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Defining the refined sketch2m 23s
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11. The Final Selection: And the Winner Is...
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Video: Starting with seed phrases