From the course: The Value of Professional Graphic Design
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Recap
- Throughout this course, we've looked at the value of professional graphic design through the eye of a client and designer. The goal is to reinforce the importance of the quality of work and relationship between the client and designer. Professional graphic design requires education, ethical standards, business skills, craft, and design excellence. The difference between a professional and the amateur is large. It may seem that everyone can do it with the right programs, but that is like assuming everyone can do brain surgery with the right scalpel. The brand is the most valuable asset a company owns. The brand lives or dies by the communication and message associated with the brand. the best results happen when the client and designer work closely together, sharing concepts and honest feedback with respect. This is a collaborative process that requires the client's knowledge and designer's skills. We also covered the responsibilities of a designer. Clear estimates and proposals…
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