From the course: Running a Design Business: Grow Your Business
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Promoting your business
From the course: Running a Design Business: Grow Your Business
Promoting your business
- To grow your business and increase it's visibility, you have to promote it. You have to let the world know about you and what you offer. But how do you do this in a meaningful and authentic way? It's been said that you can only catch what you actually fish for. I couldn't boil down self promotion to a statement that's more right on. In order to catch the fish you really want, you have to do your research and find out where those fish are. The next step is finding out what will most attract them, but more than anything, you have to do something to catch what you want. If you don't fish, you don't catch anything. No matter what stage your business is in, whether your company's brand new, or you're already successful, promotion will always be a vital activity for you. If that's not something you are comfortable with, or knowledgeable about, it's time for some basic lessons. And as time goes on and you apply what you learn, advanced fishing techniques can take your business even…
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