Join Terry Lee Stone for an in-depth discussion in this video Project-based pricing strategy, part of Running a Design Business: Pricing and Estimating.
Using the project type to inform pricing is another strategy designers use.…This approach is based on the type of project, and what the deliverables…are, rather than the amount of time it takes to create the deliverables.…For example, if you design websites with a project…type pricing strategy, you'd have a price for a basic…site and maybe you'd also have a set price for…a more complex site, with all the bells and whistles.…In both cases you would have defined the scope of work yourself.…And attached a project fee to it.…Then you offer these websites to clients almost like a package deal.…
The client chooses basic or premium, and knows…exactly what they're going to get for the price.…Another variation on project type is to price…based on the client and their business size.…For example, the design of an identity package for…a local restaurant is priced at a certain fee,…but an identity package for a national chain…of restaurants would be at a much higher fee.…The difference is that, the national chain has more money in reach.…
Author
Released
11/14/2013- Thinking about money
- Factors to consider when pricing design
- Comparing time-based vs. component-based pricing strategies
- Scoping a project
- Determining your rate based on factors like industry standards and budget
- Creating estimates
- Communicating additional costs
- Invoicing the client
Skill Level Appropriate for all
Duration
Views
Related Courses
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Running a Design Business: Designer-Client Agreements
with Terry Lee Stone1h 10m Appropriate for all -
Running a Design Business: Creative Briefs
with Terry Lee Stone1h 13m Appropriate for all
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Introduction
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Welcome1m 17s
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1. Money and Attitude
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Attitudes about money2m 58s
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2. Pricing Factors
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3. Pricing Strategies
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Time-based pricing strategy1m 55s
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4. Hourly Rates
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5. Estimating a Project
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6. Pricing Challenge
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7. Clients and Money
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Ten payment strategies4m 17s
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Raising your rates and fees2m 54s
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Winning the business1m 26s
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Conclusion
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Next steps35s
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Video: Project-based pricing strategy