From the course: Running a Design Business: Presentation Skills
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Presentation styles and storytelling
From the course: Running a Design Business: Presentation Skills
Presentation styles and storytelling
Different presentation styles connect with audiences in different ways. Reading from a script decreases your credibility because you lose eye contact. It makes you appear as if you don't know your material. It often creates a stoic, academic tone that appears old fashioned. An exception to this is if you're quoting someone. In that case, it's respectful to read their words for accuracy. An ad lib presentation is probably the best image builder, but you must know your material cold. It's easy to lose the sequence and speak too long on one thing or another. Unless you're a really good presenter, this style can get you into trouble. My recommendation is to use an outline format. It can be on a piece of paper, on note cards or created by the sequence of slides in your digital presentation. You don't have to read or memorize words, it keeps your presentation as conversational as possible. It also is an anchor for practicing and rehearsing. There's a common saying regarding presentations…
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