How a creative goes about producing a finished product,…that process of trial and error is much like…any inventor who must eliminate the ideas that don't…work in order to get to the one that does.…I encourage you to hang onto all of your work.…Although a great deal of it initially goes unused, there will be occasions…where one of your rejects turns out to be a perfect fit later on…down the line.…Maybe even for an entirely different project.…For example, this note sketch idea where we…daisy chain thousands of these little solar panels together.…
Linking up a whole community to help power something big.…Maybe like a concert or a community redevelopment project.…Maybe it'll fit somewhere.…Maybe not.…But at this point, this thing is worth hanging on to.…That discarded idea might come back to life.…Possibly in some reinvented form as your next quick concept.…
Author
Released
8/16/2013- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 8s
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What is concepting?2m 4s
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1. The Client
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Working with clients4m 14s
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2. Challenges Around Every Corner
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Doing your research2m 22s
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3. Establishing Core Values and Seed Phrases
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Determining core values3m 43s
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4. The Free-Association Process: Finding the Raw Ingredients
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Starting with seed phrases2m 55s
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5. A Concept is Born!
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Honing your ideas4m 20s
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6. One Great Concept Deserves Another
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The rough concept retrospect2m 12s
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7. The Rough Sketch
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Defining the rough sketch4m 34s
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Visually defining your ideas2m 56s
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The strength of iteration2m 17s
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8. 180-Degree Thinking: Does Your Concept Have an Evil Twin?
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What is 180-degree thinking?2m 46s
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Demonstrating the approach2m 29s
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9. The Revised Sketch: How to Make Your Great Concept Even Better
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Defining the revised sketch3m 25s
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Demonstrating the approach3m 46s
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10. The Refined Sketch: Tweak, Tweak, Tweak
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Defining the refined sketch2m 23s
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11. The Final Selection: And the Winner Is...
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Video: Maintaining a diversity of ideas