Learning Art Direction Preview

Learning Art Direction

With Bonnie Siegler Liked by 1,658 users
Duration: 1h 10m Skill level: Beginner Released: 9/8/2016

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Course details

The art director role is one that many designers aspire to. An art director is responsible for the overall vision of a design project: the concept, look, feel, imagery, messaging, and even editorial direction. It's an impressive and well-paid job—if you have the right qualifications. Understanding exactly what an art director does can help you plan your career and build the right skills. Bonnie Siegler is a designer and the art director of many high-profile and diverse projects. Here she walks members through what an art director (AD) is, how it differs from being a designer, and the skills needed to be a good AD. She finishes with two quick case studies from her own career (Frank Lloyd Wright Foundation and Newsweek) that show how exactly how an art director contributes to a project's success.

Skills you’ll gain

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Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

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Contents

What’s included

  • Test your knowledge 2 quizzes
  • Learn on the go Access on tablet and phone

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