From the course: The Value of Professional Graphic Design
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How do I justify how much I charge?
From the course: The Value of Professional Graphic Design
How do I justify how much I charge?
- We live in a culture that devalues creative skills. Maybe because puritans founded the United States, creativity has a bad rap. It's fun, so it can't be worth real money. Unfortunately, many designers believe the same thing and are the first to underprice and undervalue what they do. You have a talent that your clients don't. Good clients understand this and expect to pay for your services. You're not in competition with the client's nephew who has Photoshop. Don't devalue yourself. Smart people know you get what you pay for. Before discussing fees of any kind, you need information. How much do you charge for a logo can't be answered immediately. Have questions ready to go when speaking with a potential client. What type of company or product is this for? What is your timeframe? What are the deliverables? What is the goal of the project? Once you start the project and begin the research phase, you'll have other questions, but these can help formulate a fee structure. There are many…
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