Understand the way to work with the client and how to maximize the value of graphic design for the client.
- The end goal of a project is to create a solution…that solves the client's needs in a magnificent way.…It also is to maintain a good relationship…with a client.…An ongoing relationship business model is the opposite…of a transactional one.…In a transaction,…I go to the store and buy one can of soup,…end of story.…In a relationship,…I love the store and the soup,…I know the checkout people by name,…and they tell me about savings I might have missed.…You want that relationship with your client.…
Otherwise, you are constantly searching for new clients…with individual projects.…As I mentioned earlier,…respect is the key to both sides of the relationship.…Every project has bumpy parts.…That's inevitable when you mix objective creativity…and a process that most non-designers aren't used to.…Understand that, and recognize that it's bound to happen.…How you handle those bumps is the real story.…When I run into a snag,…let's say I present a solution…and a client hates the typeface.…
I don't respond to that specific point.…
Sean Adams champions design internationally on behalf of his work with AIGA. Here he breaks down the walls between designers and clients so they can have a more collaborative and successful experience. There are whys and hows, dos and don'ts, and simple strategies for finding good partnerships, cooperating on designs, and negotiating fees, from both sides of the table. Plus, learn ways to gauge the return on investment and provide proof the design is working.
- Why hire a graphic designer?
- How do you find a graphic designer?
- How much do graphic design projects cost?
- How much should graphic designers charge?
- What are a graphic designer's responsibilities?
- How can a graphic designer prove a design is successful?