From the course: The Value of Professional Graphic Design
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How can I prove the project was successful?
From the course: The Value of Professional Graphic Design
How can I prove the project was successful?
- At the beginning of a project, you've discussed goals with your client. Together, you've determined what the best outcome would be. Once a project is completed and released, it's time to decide whether it reached the goals, fell short, or met unexpected ones. Hard line metrics are difficult with design. Since so many parts are involved with the success of a client or product, it's tricky to say that was due to the design. But you can determine issues such as perception, sales increases, and audience reaction. Did it help people see it in a new and more positive light? Were there any discernible changes in sales? Did the solution lead to a younger audience? Even though other factors might be involved, you need to identify them and make sure your client and potential clients know that the solution succeeded. The most important part of the puzzle for the client is the bottom line. Did the project increase revenue or profit, the return on investment, or did it add value to the brand…
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