Learn how to define the success of a project.
- At the beginning of a project, you've discussed goals…with your client.…Together, you've determined what the best outcome would be.…Once a project is completed and released,…it's time to decide whether it reached the goals,…fell short, or met unexpected ones.…Hard line metrics are difficult with design.…Since so many parts are involved with the success…of a client or product, it's tricky to say…that was due to the design.…But you can determine issues such as perception,…sales increases, and audience reaction.…
Did it help people see it in a new and more positive light?…Were there any discernible changes in sales?…Did the solution lead to a younger audience?…Even though other factors might be involved,…you need to identify them and make sure your client…and potential clients know that the solution succeeded.…The most important part of the puzzle for the client…is the bottom line.…Did the project increase revenue or profit,…the return on investment, or did it add value…to the brand, the return on equity.…
We'd like to think they loved it because…
Sean Adams champions design internationally on behalf of his work with AIGA. Here he breaks down the walls between designers and clients so they can have a more collaborative and successful experience. There are whys and hows, dos and don'ts, and simple strategies for finding good partnerships, cooperating on designs, and negotiating fees, from both sides of the table. Plus, learn ways to gauge the return on investment and provide proof the design is working.
- Why hire a graphic designer?
- How do you find a graphic designer?
- How much do graphic design projects cost?
- How much should graphic designers charge?
- What are a graphic designer's responsibilities?
- How can a graphic designer prove a design is successful?