Honing your ideas


show more Honing your ideas provides you with in-depth training on Design. Taught by Craig Smallish as part of the Developing Ideas and Design Concepts show less
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Honing your ideas

When we use the free association strategy, there'll be times when concepts just seem to fall into your lap. When they don't we'll need to coax them out through applying a little imagination and sketching. Like the storytelling strategy we've used previously, composing concepts from a stash of free association material, we'll involve some playful thought process to make sense of the many phrases and descriptions. This is when the notes and sketch images we created earlier can, again, help shed light on, on tap potential.

Viewing the material we created with free association is a bit like looking at a jigsaw puzzle after it's been dumped out of the box. We've got bits and pieces here and there. Like any puzzle, it'll take a little effort to put it together, examining each piece, figuring out how each fits and where it might go. There's a big difference, however. Free-association puzzles can be assembled many different ways, creating many different solutions. It's up t...

Honing your ideas
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Honing your ideas provides you with in-depth training on Design. Taught by Craig Smallish as part of the Developing Ideas and Design Concepts

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Design
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