Join Petrula Vrontikis for an in-depth discussion in this video Finding and keeping good clients, part of Running a Design Business: Freelancing.
A recent freelance industry report says that 30% of work comes from referrals…and word of mouth, and less than 3% from social media.…It's an important statistic to consider where to burn your calories to pursue more work.…Recently, I tracked my business where it has come from over the last years.…I created a client family tree.…More than 75% of my work over the last 20 years has come from an ongoing…relationship with one smart, well-connected marketing director.…
…She takes us with her when she makes career moves and we often retain work from…organization she's moved on from.…She's referred us to colleagues in various industries.…I've been very, very lucky but there are some things that I've paid close…attention to that maybe other designers might not have.…In the beginning of a relationship, whether personal or business, we often get…clues as to exactly how it's going to go.…It sounds a little crazy but within the first 20 minutes of an initial meeting…with a new client, your intuition will tell you exactly what you need to know.…
- What is a freelancer?
- Tracking expenses
- Paying taxes
- Understanding business licenses
- Creating contracts and invoices
- Preparing, transferring, and storing files
- Tracking billing and payments
- Managing your work-life balance
Skill Level Beginner
Running a Design Business: Designer-Client Agreementswith Terry Lee Stone1h 10m Appropriate for all
Running a Design Business: Starting Smallwith Petrula Vrontikis1h 33m Appropriate for all
1. What Is a Freelancer?
3. Agreements and Contracts
4. Professional Practice
5. Organization and Getting Paid
Creating past-due notices2m 47s
6. Long-Term Success Strategies
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