From the course: Developing Ideas and Advertising Concepts
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Experimenting with your ideas
From the course: Developing Ideas and Advertising Concepts
Experimenting with your ideas
As exciting as it is, to see the range of concepts we're developing by looking for core values building free associations and sifting through surplus material there's still more to be discovered. By considered thematic variations of our existing ideas, we may find interesting alternatives or. Better solutions altogether. Take for instance the project we're working on for the Kinetico mini solar panel. We have our deserted island scenario coming together that's a castaway guy who's finally found his paradise because he has his very own mini power grid and he's using that opportunity to finally get away from the rat race. But, if we take that same basic concept, then, tweak it this way or that, how am I to play out, simply changing out the setting, background senery or character profile can change our concept considerably (NOISE). So, what if our character never made landfall after his ship went down? What if he was adrift in a well-supplied life raft, with his handy solar panels. He…
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