Join Petrula Vrontikis for an in-depth discussion in this video Establishing the goal or purpose of your presentation, part of Running a Design Business: Presentation Skills.
You'll need to assess the overall purpose of the presentation, and make choices that support that purpose. Everyone participating needs to know their role. Here are the three common types of design presentations that I'll be reviewing in this course. A small, informal presentation could be as simple as a meeting to discuss the status of a project, or to present some research, strategy, sketches or inspiration. Many times these presentations are internal, and often include only members of the creative team.
The goals are to usually share ideas and facilitate whatever phase the project is in. They tend to be collaborative, and can include working materials such as sketches, screens and whiteboards. An approval phase presentation is more formal. It includes the decision makers who'll give the go ahead for the project to move forward. Often these presentations are offsite, and require significant preparation regarding physical or digital mockups. There is more at stake here because this type of presentation proves the designer properly understood the problem, and created great solutions.
A formal presentation is one where you or your team speaks to a larger audience, say over twenty people. There's less interaction between the presenter and the audience. And the presentation is highly structured and choreographed. No matter what type of presentation, as a strategy, I start out by confirming my understanding of what we need to accomplish. And make sure that everyone is on the same page. In an approval phase presentation, the introduction might sound something like this.
Today we'll be looking at three different visual directions for you new product packaging. In order to keep on the schedule, we'll need to have approval today on one of these directions. In general, clients and designers are really busy working on multiple projects. It's important to take a position of authority as the facilitator, helping everyone know the expected outcome, what decisions need to be made, and what the next steps need to be.
- Presenting one-on-one, to a team, or to a larger audience
- Choosing a presentation format
- Introducing your design and providing context
- Persuading your audience
- Developing visual aids
- Creating a great first impression
- Understanding verbal and nonverbal cues
- Getting approval
- Facilitating a Q&A session