From the course: Developing Ideas and Advertising Concepts
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Demonstrating the concern for detail
From the course: Developing Ideas and Advertising Concepts
Demonstrating the concern for detail
We have two concepts ready to present to our client reps at KinetEco. In both cases our final comps illustrate how our ideas will be communicated across a selection of different media. These presentation boards will give our client a good feel for how both of the concepts will appear in campaign form. For the final comps, we've used reference material to add more realism and greater clarity. Our first final comp is this guitar duel. The acoustic versus electric metaphor of all the new technologies. It's been my favorite throughout. Our boards show how the concept will debut in print, video, as well as a guerrilla event component. For this rendition of the printed ad, we're suggesting a pre-printed insert with the gate fold revealed giving us the ability to tell more of our story. As our comp demonstrates, when the reader opens the magazine, they'll see the acoustic guitar guy. And when they open the fold, we're going to see the electric guitar player rocking out and our headline find…
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