From the course: Developing Ideas and Advertising Concepts
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Demonstrating the approach
From the course: Developing Ideas and Advertising Concepts
Demonstrating the approach
Let's take a concept through the idea mill and look at ways to flip it 180 degrees. We'll want to consider turning the whole framework of our concept in the opposite direction or targeting only a key component. In this case, let's take our concept that involves the Jen Zeer/g. On that long cross-country bus trip, he's the young guy outfitted with mobile devices and his mini-solar panel which allows him to stay connected. As the trip winds on, he gets pretty popular due to the fact that he's the only one still able to connect to the outside world. All those gen ziers have useless devices their mobile batteries died quite a while ago. Now, let's think about both ways we could go here. Either flipping a whole framework or just a portion of the idea. Both choices are probably going to have a pretty dramatic effect. If we flip our whole scenario, we end up turning our long, drawn out bus ride into something like a quick airplane flight filled with senior citizens. it doesn't take too long…
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